After consistent sales, new signups relevant to our businesses is a strong goal for everyone in internet marketing. Here are five reasons why you don’t get more signups or maybe even none at all:
- You Give Up Too Easily or Don’t Care Enough
- You Don’t Use a Tracking System
- You Ignore What Numbers Tell You
Are you jumping from site to site, abandoning older sites in favor of newer and shinier ones?
Are you losing interest after a week of promoting one product when no one signs up under you?
Do you drive very low amounts of traffic to the business you promote and only every once in a while?
Well, join the club, because 80% of internet marketers are. These are clear symptoms of giving up too easily or not caring enough about what you’re trying to accomplish to stay the course when 80% give up. None of us will break through even with a perfect product with such a mentality.
Do you still hear a message which is repeated to you exasperatingly often? Sometimes it is in your own best interest to keep listening and to take action, although your mind would happily ignore what seems to be noise.
Time for you to read it again: Using a tracking system is crucial for your advertising results.
It goes way beyond being a member of a tracking system which many advertisers who like simplicity use.
You must track your links and banners, wherever you advertise. After the tracking data comes in, you need to analyze it and decide where you focus your advertising efforts and what traffic sources you stop using.
You only decide based on emotional connection. Let’s say you use a tracking system for your links and banners. Why do you track them? To know
- traffic sources that work and those that don’t for the product and ad you are promoting
- which ad to focus on and which to hold back
- what version of two slightly different ads to use
But you need to analyze the numbers (metrics) from your tracking to draw all these conclusions.
Like driving traffic to your ads, analyzing tracking metrics and including them in your decision process should not be done every once in a while, but on a regular basis. If you base your decisions only on emotions, you lose.
For everyone who uses it, will not be a surprise that 28.8% of all subscribers to Adrian’s Hub come from landing pages created with Landing Page Monkey. It’s simple, yet very powerful. A distant second is represented by sign ups coming from one of the pages of the site, usually via the sidebar (with 22.3%). For comparison, leads referred from the standard affiliate page amount for 10.1% of the total signups.
Of course, to create landing pages you need an autoresponder where to send your subscribers. TrafficWave is great for marketers at the beginning of their journey and if you prefer multi-tier commission systems.
We as humans are social beings. Some are better at interacting with new people, others are more shy or introverted. But we all build relations with each other based on many factors. I probably don’t know half of them. Here are two:
First impression is important for your first contact. And it takes only a few seconds for someone to form the first impression.
Followup is what you need to create a solid bound with another person. The first impression is soon forgotten if there is no followup.
As emotions can play tricks on us in making decisions, so can cold numbers miss out deep meanings that cannot be captured into statistics. Use both metrics and feedback in your decision process.