Paid To Click

difference between PPC and PTC

Differences Between PPC and PTC

April 8, 2017 // 4 Comments

When I dove into the online marketing world many years ago, I came across lots of notions new to me at that time. Some of them were omnipresent and I had the assuring feeling that I understood what they meant. In reality there was much fuzziness and confusion in my head, as it was natural to be for any beginner. Two of these notions that might create the same difficulty to grasp if you have just began your journey, are PPC and PTC. As a beginner, you probably heard of PTC. Maybe you heard or maybe you haven’t heard of PPC. When I first started I saw both versions, just didn’t understand they were referring to completely different things. I just thought it was a simple naming distinction, but they ultimately refer to the same thing (something like squeeze page = landing page = opt-in page). It took some time until this confusion cleared up in my head. So, I want to help you avoid the same confusion I made. Let’s start with the beginning. PTC means ‘paid-to-click’ and it’s a type of advertising where a person is paid cash (usually a very small amount) for viewing an ad for a few seconds. In most cases, the ads can be filtered by geo-location, but in the end the advertisers know their ads will be clicked even by persons that have no interest in what they promote, only to receive the cash reward, and the prices for this type of advertising is quite low “per click”. Around ‘paid-to-click’ advertising has been built an entire niche industry. More prominent a few years ago, its main representatives are still very strong by all appearances, and with huge memberships. I’m sure you know them: ClixSense and NeoBux. PPC on the other hand, stands for […]


PTC Clasics: Neobux & Clixsense – Comparative Review

November 12, 2016 // 11 Comments

In the unlikely event you haven’t heard of them before, let’s see what paid-to-click platforms are (or PTC, in short). On this type of platforms, advertising is incentivized and members are rewarded with a small cash amount (usually a few pennies, at most) for each ad they click on. This way the advertisers have the guarantee their advertisements are viewed by many people, but no guarantee these members are actually interested in their ads or they just want to collect the cash incentive. Nonetheless, carefully crafted ads will catch many eyes, especially if they relate to the online earning opportunities or work from home niches. Now, when we talk about paid-to-click sites, there are two of them which absolutely can’t be ignored: NeoBux and Clixsense. So, I decided to treat them together and comparatively. Background. Both NeoBux and Clixsense are veterans in the PTC realm, having a long history behind them. Clixsense was first, in 2007, and one year after, NeoBux was also launched. They have both huge memberships, into the millions of members. Who Are They For? Wondering if either one of these sites is for you? If you usually hurry to join sites which promise quick profits, don’t bother! It will take time to become successful on ClixSense and NeoBux. Most likely less time if you don’t stick to the free options, but still not the popular “overnight” success. If you have no money at all, but a lot of time (and patience), both of them can help you grow. PTC Platform. Clixsense and NeoBux are PTC sites at core, but they both evolved in other directions too. From the PTC point of view, both sites offer diverse packages for the advertisers to select and members to click on. As a member interested in cash bonuses, you can […]

back to the ground level

Back to Ground Level

June 12, 2016 // 5 Comments

After impressions of a talk to a multi-millionaire and an interview, it was time for me to return to the ground level. Today I’ll write about a few things I find disturbing for some online businesses I came across with, mostly in paid-to-click and traffic exchange niches. Some are downright outrageous, others may be just a matter of personal preference. Here we go: Removing or deactivating a free account for no reason or because of an extended period of inactivity. When every online business is fighting for new members or subscribers, removing old (inactive) accounts is simply a bad call. Not to mention the impression you leave to the members facing this experience, if they ever want to check out your business again. This happened to me more than once at a very high profile pay-to-click site (and not only). And the reason I preferred to buy advertising for six months at a competitor instead. Personally, I regularly visit only a fraction of the sites I ever joined. But every once in a while I get back to sites I haven’t tried for a while. I might buy something or not. But if my account is gone or deactivated, then that’s one potential customer less for them. Zeroing balance due to extended period of inactivity. Really? And how can this decision be justified? They won’t buy anything anyway. It’s almost as bad as removing or deactivating the account. What if someone is close to payout and takes a month off? Related to this practice, but partially justified in my opinion, is applying a monthly or daily fee to member account balances, as long as it’s not an outrageous amount. Its reason is to cover operational costs, but let’s keep in mind those costs cannot compare to those of a similar […]