Social Media

automation

Automated Social Media?

August 7, 2016 // 0 Comments

Over the years, I created a number of desktop applications for Windows to automate the generation of documents, statistics, testcase outputs and other types of reports, which otherwise would have been written completely or partially by a person (or more). So I know a thing or two about automation and automating processes. Automation obviously aims to save time, minimize errors and streamline the process, usually cutting out or reducing the human factor. On the other hand, in my work, all those generated reports and documents were and are of an impersonal nature, it doesn’t matter if I write them, or the next guy, they all should look the same. They are based on raw data and templates, and personal contribution isn’t necessary or desirable. Lately, with the development of the social media and other online community-oriented platforms, I see an abundance of tools “helping” us automate our accounts. Posting for us using our id (with permission). While I understand this also saves us time, where are “we” in this equation? We have already accepted and got sucked into a vortex of virtual world, over the direct human interaction and experiencing the world around us. We love our avatars, and count our followers, shares and likes. But social media, chat rooms, forums and other types of online communities should be socially driven. If a program posts for us on our personal account, how are we part of a community? Sure, if the program posts as itself, with it’s own clearly separated identity, I’m all for it. Otherwise we should as well lose the “social” component of these platforms and transform them into something different. We actually sometimes act completely out of character ourselves. We want our social media accounts to be popular, we may even feel like we need to. So […]