Traffic Exchanges

user experience

What Comes First For You: User Experience or Features of a Site?

May 12, 2018 // 0 Comments

When someone creates and develops a site, there are a few main components of focus, other than selecting the niche: user experience (including user interface). I include here customer service too, because it influences greatly the user’s experience, but it is a stand-alone component by its importance. functionality and features (what people can do by using the site) marketing (how it is promoted) In this post, I’d like to see if we can figure out what is the best balance between user experience and features. For that, let’s imagine 2 sliders that go from 0% to 100%: UX slider is for the user experience. Setting the slider to 0% would mean the user experience is the worst, while at 100% it is the best. FT slider is for the features. Setting the slider to 0% would mean the site is non-functional (you can’t do anything with it), while at 100% it has the most features you’ve seen. You can’t have both the UX and the FT sliders at 100%. Think about it: if you have the FT slider at 100%, the site becomes more complex, so the user experience has to suffer. With this in mind, let’s have an example. Many of you are members of at least one traffic exchange, so I’ll use this as an example. How would you set the above sliders for a traffic exchange? What comes first for you: the user experience (how it looks, its speed, the quality of sites in rotation maybe, how easy you can surf, add sites/credits/change ratios etc., customer support)? Or the functionality and features (the basic site works without errors, various plugins, contests, chat, badges and participation on other “hub” sites)? I don’t really know where should I put the timer. Is this a feature or an improvement of […]

how to market to sub-niches of traffic exchanges

How To Market To Sub-Niches Of Traffic Exchanges

February 25, 2017 // 8 Comments

Traffic exchanges are a niche in online advertising, just like, marketing forums or blogs are. Traditionally, traffic exchanges are defined by the expression “you view my site and I’ll view yours”. This definition induces a certain misinterpretation by which for every site you see, there is someone who sees yours. In fact, as a free member on a traffic exchange, you usually have to see two or three sites before someone sees your site. Conversely, you don’t have to see any sites at all, and still have your adverts seen. How? If you buy credits or if you upgrade and your membership includes bonus credits. So, all you need is credits: 1 credit = 1 view to your site. The way to build credits is up to you: you can either put in your time or your money for that. Now… consider this: when you market to a different niche, other than traffic exchanges, do you consider the niche as a whole or adapt your marketing based on your research, on the information you have on sub-niches? For example, in a forum about paid advertising, would you promote free traffic exchanges? Or on a blog about revenue sharing programs, would you comment and add a link to your evergreen product? Maybe it would work in some cases by contrast, but generally, I doubt it. So, the traffic exchanges niche shouldn’t be treated as a whole either. There are various characteristics of traffic exchanges you need to consider when you launch a full campaign to them and expect results: Big and Active A big and active TE will eat your credits almost instantly without noticeable results. If you add 1000, 5k and sometimes even 10k credits to your ad at a site like EasyHits4U, for example, you will probably be disappointed. […]

back to the ground level

Back to Ground Level

June 12, 2016 // 5 Comments

After impressions of a talk to a multi-millionaire and an interview, it was time for me to return to the ground level. Today I’ll write about a few things I find disturbing for some online businesses I came across with, mostly in paid-to-click and traffic exchange niches. Some are downright outrageous, others may be just a matter of personal preference. Here we go: Removing or deactivating a free account for no reason or because of an extended period of inactivity. When every online business is fighting for new members or subscribers, removing old (inactive) accounts is simply a bad call. Not to mention the impression you leave to the members facing this experience, if they ever want to check out your business again. This happened to me more than once at a very high profile pay-to-click site (and not only). And the reason I preferred to buy advertising for six months at a competitor instead. Personally, I regularly visit only a fraction of the sites I ever joined. But every once in a while I get back to sites I haven’t tried for a while. I might buy something or not. But if my account is gone or deactivated, then that’s one potential customer less for them. Zeroing balance due to extended period of inactivity. Really? And how can this decision be justified? They won’t buy anything anyway. It’s almost as bad as removing or deactivating the account. What if someone is close to payout and takes a month off? Related to this practice, but partially justified in my opinion, is applying a monthly or daily fee to member account balances, as long as it’s not an outrageous amount. Its reason is to cover operational costs, but let’s keep in mind those costs cannot compare to those of a similar […]

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