Traffic Sources

best traffic sources

Recurring Question About Best Traffic Sources

January 25, 2018 // 0 Comments

If you have been around online marketing a considerable amount of time, you must’ve noticed a recurring question popping up: What are your best/recommended traffic sources? If you have no idea where to start generating traffic, a list of recommended traffic sources is good and there are plenty of those (I have one for our members too). Even better if it’s included in a training program. Let’s return to our question. This question is asked by both newbies and experienced marketers, either to confirm their own choices or in the hope of finding a raw diamond before everyone else rushes in. I argue that in both cases the answer will not help you as much as you think it would. If you are in doubt about a traffic source, the only thing to scatter it will be tracking the results of your advertising. If you are looking for raw diamonds, they are rarely shared publicly by those who know them. Privately or in very small groups, you might get a chance, though. In most cases, the answer will disappoint you, because you’ll think you already know it. However, there’s a huge difference between thinking you know something and doing the daily work required to achieve it. Traffic sources are just a small part of what makes a difference in marketing. I’ve outlined five elements of marketing in a previous blog post, to which I’d like to add one more: the client, in case you are not promoting for yourself. I’d recommend you to read the article linked above, I explain there why we have so many differences in our results from advertising. And why any “best traffic sources” list has a rather personal note attached to it. But besides that, there are mistakes we make that also influence our results. […]

best traffic sources

Best Traffic Sources: Yours Same As Mine?

July 21, 2017 // 3 Comments

A common question being raised by online marketers of all levels is “Which are your best traffic sources?”. Everyone asks a perceived successful marketer what are his or her best traffic sources. But is that a good question? Or will the answer help YOU? I think that’s debatable. I am not a traffic expert, and for full disclosure not a marketing expert either, but I have a list of “best” traffic sources, which have worked better for me and the campaigns I ran. Would they work for you? I honestly have no idea. Before we can have a more informed answer to this question, let’s consider these elements of marketing: marketer product audience (type of) advertising campaigns time frame And now, let’s do a simple exercise. For the above elements, let’s add “same” in front of all elements but one (chosen at random), like in the example below. The one element without “same” should have “different” at the beginning: same marketer same product same audience different (types of) advertising campaigns same time frame So, how do we “read” the example above? If all conditions are exactly the same (marketer, product, audience and time frame), but we use different (types of) advertising campaigns — even if that means only different lead pages — we have different results for them. Some campaigns will work and some won’t, while all other elements remain the same. It means that if we choose to use different lead pages, some will convert better than others. It also means that if you use free and targeted paid per click traffic you will probably obtain different results for them. How do we translate the other possible situations? Here’s how: Two different marketers promoting the same product to the same audience and using the same type of advertising campaigns(?) […]