When I dove into the online marketing world many years ago, I came across lots of notions new to me at that time. Some of them were omnipresent and I had the assuring feeling that I understood what they meant. In reality there was much fuzziness and confusion in my head, as it was natural to be for any beginner. Two of these notions that might create the same difficulty to grasp if you have just began your journey, are PPC and PTC.
As a beginner, you probably heard of PTC. Maybe you heard or maybe you haven’t heard of PPC. When I first started I saw both versions, just didn’t understand they were referring to completely different things. I just thought it was a simple naming distinction, but they ultimately refer to the same thing (something like squeeze page = landing page = opt-in page).
It took some time until this confusion cleared up in my head. So, I want to help you avoid the same confusion I made.
Let’s start with the beginning.
PTC means ‘paid-to-click’ and it’s a type of advertising where a person is paid cash (usually a very small amount) for viewing an ad for a few seconds. In most cases, the ads can be filtered by geo-location, but in the end the advertisers know their ads will be clicked even by persons that have no interest in what they promote, only to receive the cash reward, and the prices for this type of advertising is quite low “per click”.
Around ‘paid-to-click’ advertising has been built an entire niche industry. More prominent a few years ago, its main representatives are still very strong by all appearances, and with huge memberships. I’m sure you know them: ClixSense and NeoBux.
PPC on the other hand, stands for “pay per click” and it refers to the cost an advertiser has to pay to the publisher of his advertisement, for one click on it. PPC advertising is a form of paid advertising where the advertiser is aiming to get a higher return per click than the cost per click, otherwise he will lose money. And he does that by better targeting the ads, so only truly interested audience will click on them. It’s been said that PPC advertising is an art, and not many people master it. Facebook ads or Google ads are examples of well-known platforms for PPC advertising.
Let’s recap, and review or discover the what the differences between PPC and PTC are:
|PTC (paid-to-click)||PPC (pay per click)|
|clickers are rewarded with cash for clicking ads||there is no reward for clicking the ads; people click because they have a genuine interest in what’s being promoted|
|ad is very easy to set up if you have the money||ad not so easy to set up, especially to be profitable (many ‘experts’ fail at it too)|
|if you know PTC sites well, you know your audience||if you use the wrong keywords or interests for targeting, it’s pretty much wasted money|
|you cannot expect many purchases||you can sell high-value products or gather quality leads|
|cheap advertising||cost per click is steep, especially on huge platforms like Google ads or Facebook ads|