I don’t think of myself as an expert in building relationships with people in my downlines. But I’m constantly working on improving them.
As time goes by and downlines grow in different programs, many affiliates will find next to impossible building relationships with everyone individually, which admittedly creates a special bound. To emulate that, top affiliates and email marketers write their messages as a conversation with one person, not as a broadcast to many people. While the technique works, it isn’t a one-to-one conversation, but can become one. I believe the one-to-one communication can and sometimes should be initiated by the referral, in their own interest. An active referrer (sponsor) can offer invaluable help for quickly learning how to use the program you’ve just joined. And a different perspective than the program’s support team, which usually reflects the way owners/admins see their own products.
Have you noticed people in the downlines are called teams by many successful affiliates? That’s a nuance that makes a huge difference! Teams work closely together to achieve common objectives. If you consider your referral is nothing more than an affiliate id and should be fine by himself, that’s the wrong way to approach affiliate marketing.
Unfortunately, many programs offer a rudimentary messaging tool to their members, which doesn’t encourage communication at all. Just something that needed to be checked on the to-do list.
With the above thoughts in mind, I developed the internal messaging system (IMS) for Affiliate Hub. Designed to facilitate communication (conversation!) between the affiliate and his team on Adrian’s Hub, IMS allows segmentation (sending different messages to sub-groups of your team, based on their activity). This way you can encourage people to become active, congratulate and thank them for purchases which translate into bonuses for yourself as an affiliate and so on.
Conversely, if a sponsor is too insistent or keeps pitching, you as his referral have the option to block his broadcasts (and only broadcasts, not direct messages!) for the rest of the week.
It’s the first stage of leveraging the power of teams on Adrian’s Hub, with much more developments to follow in this direction. Again, Team = Sponsor + Referrals on our site with no intentions on my part to extend the concept to include more people.
Our members are already familiar with auctions for referrals from my own downline and now, perhaps it becomes more transparent the importance of building your downline on Adrian’s Hub or everywhere else for that matter, as long as you can decently build a relationship with your team.