Downline builders in affiliate marketing provide the means for an affiliate to fill in their own referral ids for a set of affiliate programs. If you’re not a member of one of these affiliate programs, you have the option to quickly join it, using the affiliate id of one of the affiliates in your upline, most usually your direct referrer. So, in as few words as possible, you can build your downline in different programs if you fill in these downline builders (and you should fill them in).
In my own experience, downline builders work, but their impact is limited, or — as I said above — won’t produce miracles.
Let’s be optimistic and start with the good part. Once filled in, downline builders work passively for you to get more referrals. Which is truly set-and-forget.
They don’t really have downsides, but the following points should give you a reality check:
- joining via the downline builders is often practiced by newbies, who don’t know many people in the respective niche, or other options
- everyone else except newbies, will ask for a link from friends, teammates, or look for exchanges, benefits and bonuses when joining under someone
- there are far more effective ways to build your downline (see below)
I don’t think downline builders are bad, just too many and too ineffective compared to the amount of trust and hope they are surrounded with. The fact they work passively still make them useful, so don’t ignore them.
I’ve often been asked if I have or will have a downline builder on Adrian’s Hub where our members can fill in their ids. Sometimes I can sense the question, even if it’s not asked explicitly. The answer is always the same: no. Not because I can’t, simply because I want our members to focus in the areas which really matter, if they thrive to evolve.
If you want to grow your business, then follow these steps and I guarantee they will produce far better results than downline builders:
- be a team player, grow your network, build up your relationships
- build your own list
- have your own blog
- create your own product
That’s how you really build downlines! And money, including affiliate commissions.
If you think you don’t have enough money for that, let’s look at each point from the cost perspective:
- All you need is openness to interact with people to be a team player, grow your network, build up your relationships. No money at all!
- building your own list might cost you up to $20 per month for the autoresponder service and you’ll have your subscribers for the long-term (you can even move them from one autoresponder to another, if you decide to switch). I pay $17.95 for my autoresponder service. Usually it’s really free because I also earn affiliate commissions from them.
- you can have your own blog absolutely free, if you host it at WordPress.com. A better option would be to buy your own domain name (cost around $10 per year) and have your own hosting account (you can find a startup hosting plan at a few bucks per month).
- for your own product you certainly need a domain name and hosting service, but some other costs can add up as well: hiring a designer, programmer, content creator and generally, outsource every task you can’t do yourself well, or don’t have time for it. But I recommend that you start with the first 3 points and you’ll know when you are ready to step-up to your own product.