When someone creates and develops a site, there are a few main components of focus, other than selecting the niche:
- user experience (including user interface). I include here customer service too, because it influences greatly the user’s experience, but it is a stand-alone component by its importance.
- functionality and features (what people can do by using the site)
- marketing (how it is promoted)
In this post, I’d like to see if we can figure out what is the best balance between user experience and features.
For that, let’s imagine 2 sliders that go from 0% to 100%:
- UX slider is for the user experience. Setting the slider to 0% would mean the user experience is the worst, while at 100% it is the best.
- FT slider is for the features. Setting the slider to 0% would mean the site is non-functional (you can’t do anything with it), while at 100% it has the most features you’ve seen.
You can’t have both the UX and the FT sliders at 100%. Think about it: if you have the FT slider at 100%, the site becomes more complex, so the user experience has to suffer.
With this in mind, let’s have an example. Many of you are members of at least one traffic exchange, so I’ll use this as an example.
How would you set the above sliders for a traffic exchange? What comes first for you: the user experience (how it looks, its speed, the quality of sites in rotation maybe, how easy you can surf, add sites/credits/change ratios etc., customer support)? Or the functionality and features (the basic site works without errors, various plugins, contests, chat, badges and participation on other “hub” sites)? I don’t really know where should I put the timer. Is this a feature or an improvement of user experience?
Remember! The sliders cannot be both at 100%! The more you add to one, the less you get in the other.
Of course, this is only an example which should be familiar to many of the readers. But the same question we can ask ourselves in rapport with any online business.
And the answer, if we also think from the business point of view, can differ, depending on several factors like:
- if it already has an important user/member base or just started
- the competition it has on the targeted niche
- if the product is truly revolutionary or just one of the many